Product and territory : ago-antagonistic regulation between individual and collective project

Collection: Études Irstea
january 2000

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This document deals with the relationships between big and medium-size supermarkets and small and medium-size enterprise (SME) partnerships involving products linked to a specific site. These proposals are discussed within the framework of a medium-range theory at the level of the agricultural sector. However, the development of an individual project by the manager of an SME can only be carried out collectively. The theory of ago-antagonistic regulation accentuates the role played by quality in this strategic cohesion process.

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Language(s): French

Publisher: Irstea

Edition: 1st edition

Collection: Études Irstea

Published: 1 january 2000

EAN13 eBook [ePub]: 9782759211715

EAN13 eBook [PDF]: 9782759207244

Pages count eBook [PDF]: 420

Interior: Two-colour

Reference eBook [ePub]: CF5508EPB

Reference eBook [PDF]: CF5508NUM

Size: 22 Mo (ePub), 20 Mo (PDF)